YouTube RPM and CPM in Russia
Google suspended its ads in Russia in March 2022, and its notices about that are still up. Third-party sites still publish a YouTube CPM for Russia ($1.20–$3.00) and an RPM ($0.65); this page shows those figures, what Google says, and why the two do not fit together.
Every published estimate for Russia
Google publishes no CPM or RPM figure by country — not in YouTube Help, not in the Analytics documentation. These are the third-party sources this site tracks that cover Russia, with the date each last updated its figures. We re-read them against this table on November 3, 2026.
| Source | Updated | CPM | RPM | Stated method |
|---|---|---|---|---|
| YT Money Calculator | Mar 13, 2026 | $1.20–$3.00 | not published | February–March 2026 averages across all niches. No further method stated. |
| Lenos | Apr 2, 2026 | $1.45 | $0.65 | States only that the authors reviewed channel data and dashboards. No method stated. |
Across these sources the highest CPM estimate is 2.5× the lowest ($3.00 against $1.20). Lenos's single figure ($1.45) falls inside YT Money Calculator's range ($1.20–$3.00).
Lenos's RPM in Russia is 44.8% of its own CPM. YT Money Calculator also prints a "Creator RPM" column, which it describes as 55% of CPM; this page leaves it out, because RPM is not CPM × 0.55 (checked November 3, 2026).
Russia against its neighbours
Compared with the countries that share its language or its region, and with the larger markets its channels can reach. The CPM column is YT Money Calculator alone — the one source that covers nearly every country here — so the ratio compares like with like; RPM is Lenos's. In the last column 1.00× is Russia itself and 2.00× would be double its CPM.
| Country | CPM (YT Money Calculator) | RPM (Lenos) | CPM vs Russia |
|---|---|---|---|
| Russia | $1.20–$3.00 | $0.65 | 1.00× |
| Finland | $8.00–$13.00 | $3.10 | 5.00× |
| Norway | $16.00–$28.00 | $6.66 | 10.48× |
| Poland | $2.50–$5.00 | no estimate | 1.79× |
| Czech Republic | $2.20–$4.50 | no estimate | 1.60× |
By the midpoint of every published CPM, Russia is No. 28 of the 38 countries this site has estimates for; by Lenos's RPM it is No. 21 of 29.
What sets ad rates in Russia
YouTube's Partner Program availability page still opens with a notice dated March 10, 2022: given the suspension of Google advertising systems in Russia, new Russian AdSense, AdMob and Google Ad Manager accounts are paused, ads from advertisers based in Russia are paused globally, and creators in Russia cannot complete new Partner Program sign-ups. Russia is not on that page's list of countries where the program is available (YouTube Help, verified November 3, 2026).
Google's ads policy page on the same suspension adds that Google's Russian subsidiary, OOO Google, filed for bankruptcy in June 2022 and entered liquidation on 18 October 2023 (Google Ads policy, verified November 3, 2026). We found no Google notice that lifts the suspension.
That makes the figures above hard to read. Both sources still print a CPM for Russia ($1.20–$3.00 and $1.45), but neither says whether it describes ads served to viewers in Russia — which Google describes as suspended — or something else, such as Russian-language viewers elsewhere. Treat them as published numbers, not as a rate. What applies to your channel is in YouTube Studio's Geography card: little or no revenue from Russia there is consistent with Google's notice.
YouTube's own explanation is short: advertisers choose which geographies their ads reach, and different locations have different levels of competition in the ad market. The season moves it too — many advertisers bid higher just before holidays. So when the share of your viewers in each country shifts, your CPM shifts with it (YouTube Help, verified November 3, 2026).
Worked example: 100,000 views in Russia
At Lenos's RPM of $0.65 per 1,000 views, 100,000 monthly views from viewers in Russia come to about $65 a month, and 1,000,000 views to about $650.
For Russia read this as what the published figure implies, not as what Google says it pays: by Google's own notices its ads in Russia have been suspended since March 2022.
This is arithmetic on one publication's estimate, not a forecast. Your real RPM, split by country, is in YouTube Studio under Analytics → Revenue, on the Geography card.
Getting paid in Russia: currency and threshold
For a creator in Russia the first obstacle is earlier than any threshold: Google paused the creation of new Russian AdSense accounts on March 10, 2022, and creators in Russia cannot complete new Partner Program sign-ups (YouTube Help, verified November 3, 2026).
AdSense pays YouTube earnings once the balance reaches the payment threshold, which Google sets per reporting currency — and the Russian rouble (RUB) is not among the 28 currencies in Google's table. For an account reporting in US dollars it is $100 (AdSense Help, verified November 3, 2026).
When an advertiser pays in another currency, AdSense converts at the prevailing market rate from the day before the ads were shown. If your bank account is in yet another currency, your bank may convert a second time at its own rate (AdSense Help).
With valid tax info submitted, only the earnings from viewers in the United States are subject to US tax withholding: 0–30%, depending on whether your country has a tax treaty with the US. If no tax info is provided, Google may be required to deduct up to 24% of your total earnings worldwide (YouTube Help, verified November 3, 2026).
The country sets the rate; hours on air set the views. TheLoops keeps a stream live on YouTube 24/7 from the cloud, so viewers in Russia and everywhere else find it running whenever they look.
Try TheLoops FreeQuestions about YouTube RPM in Russia
Google's own notices describe a suspension of its ads in Russia since March 2022, a global pause on ads from advertisers based in Russia, and a pause on new Russian AdSense accounts; creators in Russia cannot complete new Partner Program sign-ups (YouTube Help, verified November 3, 2026). Published CPM estimates for Russia exist, but none says how it squares with that. The Geography card in YouTube Analytics shows what Russian views actually earn your channel.
Neither source says. YT Money Calculator gives $1.20–$3.00 as a February–March 2026 average and Lenos $1.45, with no method beyond a sentence. This page shows them because they are what gets published, not as a rate to plan on.
Lenos prints $0.65 per 1,000 views (updated April 2, 2026), but Google describes its ads in Russia as suspended since March 2022, so treat it as a published number rather than a rate. What viewers in Russia actually earn your channel is in YouTube Studio under Analytics → Revenue, on the Geography card.
Published estimates run from $1.20 to $3.00: YT Money Calculator $1.20–$3.00 (updated March 13, 2026); Lenos $1.45 (updated April 2, 2026). They disagree because none of the sources says which of YouTube's CPM figures it means, and none describes its method in more than a sentence or two.
For a creator in Russia the first obstacle is earlier than any threshold: Google paused the creation of new Russian AdSense accounts on March 10, 2022, and creators in Russia cannot complete new Partner Program sign-ups (YouTube Help, verified November 3, 2026). AdSense pays YouTube earnings once the balance reaches the payment threshold, which Google sets per reporting currency — and the Russian rouble (RUB) is not among the 28 currencies in Google's table. For an account reporting in US dollars it is $100 (AdSense Help, verified November 3, 2026).